Why RWD Is Not Worth It

POSTED BY  
January 5, 2016

Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation with a minimum of resizing, panning

A site designed with RWD adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images, and CSS3 media queries, an extension of the @media rule, in the following ways:

  • The fluid grid concept calls for page element sizing to be in relative units
  • Flexible images are also sized in relative units
  • Media queries allow the page to use different CSS style rules

Responsive web design is becoming more important as the amount of mobile traffic now accounts for more than half of total internet traffic. This trend is so prevalent that Google has begun to boost the ratings of sites that are mobile friendly if the search was made from a mobile device. This has the net effect of penalizing sites that are not mobile friendly.

“Mobile first”, unobtrusive JavaScript, and progressive enhancement are related concepts that predate RWD.

Browsers of basic mobile phones do not understand JavaScript or media queries, so a recommended practice is to create a basic web site and enhance it for smart phones and PCs.

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2 comments

  1. Alex Luther

    Flexible images are also sized in relative units, so as to prevent them from displaying outside their containing element.

    1. Linda Louise

      Responsive web design is becoming more important as the amount of mobile traffic now accounts for more than half
      of total internet traffic.

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